Bella has been located in the heart of Toronto for more than a decade. We are a clothing boutique for the woman who appreciates quality, enjoys a fun and easy shopping excursion. Offering a curated selection of effortless styles, combined with edgy elegance. Browse are collections of easy fashions - and our favourite things! New lines arriving every season, and new deliveries arriving daily. As much as we adore seeing you in the store - Bella365 is a chance for you to shop in the comfort of your home, in case you can't pop in! If there is a question of fit, style, or colour.more...See more text
In 2011, while strolling down Eglinton Avenue West, Melissa Guido noticed the chic store window at Bella and went inside. Her timing was impeccable. At 24, the petite brunette had just received her Fashion Business diploma from George Brown and needed a new job. Little did she know that someday soon, this very store would be hers.
“I walked in off the street and started chatting with Naomi at the front desk, who turned out to be the owner,” Melissa recalls. “After a few minutes, she asked if I wanted to work there and on a whim, I said yes.”
About to go on maternity leave, Naomi needed someone to take the reigns. It was Melissa’s dream come true. “I ended up learning what it’s like to run a store without taking on any risk.”
A year later, the two women went into partnership. Then, in April 2014, when Naomi was about to have her second child, Melissa bought her out.
Effortless styles are perfect for all seasons, from loose summer dresses to drape layers during fall and big sweaters for winter. Bella has those styles you can pull off during your pregnancy and keep for after, too. Think roomy fits like long, light-weight cardigans, and floral and printed off-the-shoulder dresses. Pair a baggy sweatshirt by LA-based Lauren Moshi with leggings and ankle boots. They also have comfy padded flip flops by celeb-favourite shoe designer Yosi Samra.